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Marketing and Promotions

February 7, 2014 /

iPhone app digitizes student ID, informs UK students of deals and discounts

Student Beans ID is a new iOS app designed for college students seeking to use their campus ID for student discounts. The app acts as a digital student ID, enabling users to discover and access thousands of student discounts in...
August 29, 2013 / , ,

Social media key to campus card marketing

Facebook, Twitter main channels for communication with the modern student Andy Williams, Associate Editor, Avisian Publications What did anyone do before Facebook? It’s long been the go-to place for teens and college students, and now universities are adding the social...
June 19, 2013 / ,

Larry Delaney joins CBORD as vice president, CBORD Cashless Systems

CBORD, a provider of food and nutrition management, cashless card, and access control solutions, is pleased to announce that Larry Delaney has joined the company as vice president of CBORD Cashless Systems, effective June 17. As a member of CBORD’s...
May 23, 2013 / ,

Enticing students with loyalty programs

Cash back, points toward scholarships promote card usage More and more universities are launching loyalty programs that encourage students to use their cards beyond the dorm and dining hall. From LoboPerks to airline-style loyalty programs, program administrators are searching for...
April 3, 2013 /

FGCU commemorates tourney success with special IDs

Florida Gulf Coast University came out of relative obscurity this year in the NCAA basketball tournament making it to the Sweet 16. The team went by “Dunk City” during its tournament run because of the high-flying acrobatics. While losing to...
April 1, 2013 /

Student ID forger nabbed by social media boast

Apparently fake IDs aren’t just for trying to get into bars when you’re underage. An Irish designer created a fake student ID to take advantage of a discount at a local pizza restaurant but was later busted when he bragged...
March 8, 2013 / ,

Georgetown’s ID gives wide variety of discounts to students

Georgetown University’s student ID gives its student body access to a number of discounts at retailers ranging from restaurants to yoga studios. As the Georgetown Wicket reports, students can take advantage of these deals anytime, but with midterms currently looming...
February 27, 2013 /

Monsters University issues IDs

Students attending Monsters University are being issued ID cards to increase safety and reduce identity fraud, according to the university Web site. “Beginning this fall, students in need of ID cards will need to complete a request form in person...
January 11, 2013 /

Cunningham promoted to director of global marketing

Matica System, a company that designs, manufactures and distributes card personalization and mailing systems and ID card printers, promoted Shane Cunningham to the group’s new director of Global Marketing. Cunningham previously served as the marketing communications manager for the U.S....
November 1, 2012 /

Campus ID is ticket for savings at one California university

School Savings ID, created by a student attending Chapman University, Orange, Calif., could provide students with up to a 20% discount at participating local businesses. Business major Jason Cunningham started the service early this year to help connect local businesses...
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Attn: friends in the biometrics space. Nominations close Friday for the annual Women in Biometrics Awards. Take five minutes to recognize a colleague or even yourself. http://WomenInBiometrics.com

Feb. 1 webinar explores how mobile ordering enhanced campus life, increased sales at UVA and Central Washington @Grubhub @CBORD

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