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Marketing and Promotions

May 30, 2014 / ,

FIU boosts One Card value with new rewards program

The first day of summer classes isn’t just the start of a new semester for Florida International University students, it’s also day one for a new point rewards system for the university’s One Card. Beginning May 12, the Office of...
May 21, 2014 /

Card office customer service: No traffic can mean job well done

Burt Reynolds, Communications & Customer Relations Representative, Business Auxiliary Services, University of Texas at San Antonio In my five years in the campus card industry, I have noticed that the focus has shifted more and more to two main components:...
May 15, 2014 / ,

Dressing up the campus ID card

Regardless of the type of card a university issues to its students, there remains one constant – students are going to punish them. Whether it gets bent at the bottom of a bag or purse, hole punched beyond repair or...
February 7, 2014 /

iPhone app digitizes student ID, informs UK students of deals and discounts

Student Beans ID is a new iOS app designed for college students seeking to use their campus ID for student discounts. The app acts as a digital student ID, enabling users to discover and access thousands of student discounts in...
August 29, 2013 / , ,

Social media key to campus card marketing

Facebook, Twitter main channels for communication with the modern student Andy Williams, Associate Editor, Avisian Publications What did anyone do before Facebook? It’s long been the go-to place for teens and college students, and now universities are adding the social...
June 19, 2013 / ,

Larry Delaney joins CBORD as vice president, CBORD Cashless Systems

CBORD, a provider of food and nutrition management, cashless card, and access control solutions, is pleased to announce that Larry Delaney has joined the company as vice president of CBORD Cashless Systems, effective June 17. As a member of CBORD’s...
May 23, 2013 / ,

Enticing students with loyalty programs

Cash back, points toward scholarships promote card usage More and more universities are launching loyalty programs that encourage students to use their cards beyond the dorm and dining hall. From LoboPerks to airline-style loyalty programs, program administrators are searching for...
April 3, 2013 /

FGCU commemorates tourney success with special IDs

Florida Gulf Coast University came out of relative obscurity this year in the NCAA basketball tournament making it to the Sweet 16. The team went by “Dunk City” during its tournament run because of the high-flying acrobatics. While losing to...
April 1, 2013 /

Student ID forger nabbed by social media boast

Apparently fake IDs aren’t just for trying to get into bars when you’re underage. An Irish designer created a fake student ID to take advantage of a discount at a local pizza restaurant but was later busted when he bragged...
March 8, 2013 / ,

Georgetown’s ID gives wide variety of discounts to students

Georgetown University’s student ID gives its student body access to a number of discounts at retailers ranging from restaurants to yoga studios. As the Georgetown Wicket reports, students can take advantage of these deals anytime, but with midterms currently looming...
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Attn: friends in the biometrics space. Nominations close Friday for the annual Women in Biometrics Awards. Take five minutes to recognize a colleague or even yourself. http://WomenInBiometrics.com

Feb. 1 webinar explores how mobile ordering enhanced campus life, increased sales at UVA and Central Washington @Grubhub @CBORD

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